Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗富海 肖 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It shows sentence examples for most words and helps keep track of the words I need to review. Pretty useful for HSK vocab
The first thing after opening the app and selecting option not to login, there is a full screen popup with tracking consents (I clicked app not to track when first opening) and then there are personalized advertisements that I already did not agree to. App unusable. I didn’t even have a chance to get to know the app and use it for a while because of that tracking ads system. My data are not for sale
The pronunciation audio does not work and if you’re gonna stick ads in there then at least give us an option to pay a premium to remove the ads.
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