Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Joan Carles Cayro Baronat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If I didn't have to spend the majority of my time closing popup advertisements, maybe I would get to spend enough time actually playing the game to rate the game. But it seems all I did was wait to be able to close to ads that popped up on top of other ads to then be sent to another ad.
Hangman is a quick and fun game. The goal is to guess a word before completing 8 pieces to form the shape of the hanged. At the beginning of the game,...