Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗5mina · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this and once it opened up it took nearly 5 minutes to “load up”. And if I switch between apps, however briefly, it starts all over again. When it FINALLY loaded up... NOTHING. Blank screen and I couldn’t get the menu to open at all.
A handbag serves far more than the utilitarian need of carrying items - it’s an extension of your style and an opportunity to stand out amongst your p...