Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Halliburton · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
On the computer based version, you can select, or type in, an OD and type in weight and it would calculate the ID. With all the new connections and pipe weights out now, this app is not as utilitarian as it could be.
One method that would greatly improve this app would be if you could put in the pressures you are needing to handle and the app could populate compatible tubing. If you could also open up the tables like they appear in the physical handbook, I believe that would greatly improve the value of this app!
I recently noticed that the app displays joint & body strength in units of (lbs/ft). This is a little confusing because the paper copy of the red book shows them in (lbs) which make since. A strength in (lbs/ft) doesn't make since. Not sure how someone missed that. Hopefully it can be addressed in an update. Good app otherwise.
Halliburton’s eRedBook® Mobile application is offered as a free download. It is derived from the Halliburton Cementing Tables, the industry-preferred...