Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HalalaH Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is not working at all. Too many apps to use for a simple service.
I am now about 8 weeks in after I first downloaded the app for my company. The customer service is very slow, they do not respond for days and when I call they can’t help. They say we need to use the chat. Additionally, after finally getting approved, I cannot issue a card because of errors that keep showing up. It was a waste of time. I should have used a bank card.
Great app.
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