Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marcel Wichmann · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is my favorite habit tracker. I love the stats and the widget especially. The app is really simple to use and looks great.
Love how simple the design is, super intuitive to use and start tracking your habits
Just what I needed! A simple habit tracker that I don’t need to “maintain”. I love the little touches of positivity throughout too! On the flip side it does look very sparse on a 12” iPad 😅 Minor bug: I set it up on my iPad and then when I launched it for the first time on my iPhone, it didn’t sync my subscription at first (but did sync my habits).
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