Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gwinnett County Board of Education · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was excited to try out this new app to support me and my daughter with her school and the information in Gwinnett County Public School. Although I understand this is a new app that will undergo maintenance and service updates and fixes, it is unacceptable that this app would cause my phone to get a series of viruses and malware. It began with downloading the app and I was intrigued as it seemed very well developed and had the ability to be good and prosperous, but I soon found that my phone was acting weird, I figured it was just something with the technology as it sometimes would do that, but I found that whenever I opened the app my phone would slow down in it’s processing of anything drastically. The app continuously crashed and it did not let me open it back up. Even with 3 restarts, trying to delete the app, and doing a malware and virus sweep, it continues to plague my phone with viruses and my phone currently does not respond to the touch of anything and remains unresponsive. GPCS please fix this issue soon!
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