Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gulfstream Aerospace · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We miss the ability to annotate. It was handy to use line, notes, text boxes, etc. Vertical scrolling is ok but wish there was an option to go page facing if desired. Bookmarks work well but you have to know what pub you put the bookmark in as no way to search all of your bookmarks. You have to be in the correct pub to see bookmarks you placed there. I get the reasons to put the AFM, AOM, MMEL at the top. Standardization is good but it would be nice to allow the customer to choose the top three pubs.
But the “new” version is basically a stripped down run-of-the-mill pdf reader. My 2 biggest disappointments: forced vertical scrolling (yes, I’ll admit to being from a generation that is used to flipping pages side-ways.) But, biggest fail: removing all options for writing/drawing on the pages. Rectangles were my favorite tool for working with the classic spaghetti charts. Anything else (or, actually, nothing else, as it turns out) is just not okay!!
I like the new update, but I am missing the ability to highlight and annotate.
Conceived by pilots, PlaneBook is Gulfstream’s definitive and popular flight crew application. PlaneBook is designed to provide a paperless solution o...