Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Go Swim Productions, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
THEY’RE SENDING ME USELESS EMAILS EVERY DAY AND I CAN’T UNSUBSCRIBE! I signed up for emails (without having to create an account) when this was a free service. I don’t blame them for switching to a paid service. The problem is, I’m still getting emails from them daily. And all the emails do (now) is provide a link to content I can no longer access. In order to change my email preferences I need to “sign in”, which I can’t do because I don’t have an account. To get an account I need to sign up for one of their paid services. So the only way they’ll let me stop getting emails is if I pay for their service. Ridiculous, and if it’s not fixed soon I’ll be reporting them and seeking damages.
I love GoSwim. I wait for the email on daily basis. It keeps me up to date especially since I’m out of the pool because of the numerous lockdowns in my country. But I can’t wait to get back in the pool both as a swimmer and as a coach and finally use the app not just read and watch! Meanwhile I’m learning how to use it outside of the water! Thank you Glenn Mills for everything you do to Swimming. Wish we had people like you where I come from!
I’m a Master coach with many swimmers ages 40+, most of which did not grow up swimming and are still learning many fundamental concepts. I show them competitive swimmers technique so they could understand why we work on what we do. GoSwim has helped streamline the process of teaching because not only does it also offer professional-level swimmers executing racing strategy, it also focuses on teaching beginner and fundamental concepts in a very engaging and approachable manner. This tool has made teaching our masters swimmers much easier, as I can recommend to them the videos of the week and specific workouts in the app. Our team really appreciates the effort that has gone into this app and the entire GoSwim suite :)
Since 2001, GoSwim.tv has produced over 3,000 videos on swimming technique. We have worked with more than 60 Olympic athletes as well as beginning-lev...