Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PlaySmart-Kids · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It should have more sight words and outfits and I don't think I really want the full thing and my little boy hates it it is boring because there is not much to do
This is a good way to see if you want to buy the whole gopher game, but the lite version has only about 10 sight words and two outfits.
Gopher Finding Lite is a great app for kindergarten thru 3rd grade children. It includes some of sight words from Dolch Sight Word List and high freq...