Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew LLOYD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A few years ago I would have given this app 5 stars without hesitation. Lately, though, it has not been nearly as accurate a predictor of clear vs. cloudy skies. I don’t know what changes may have been made to this app or to the weather sources it uses, but I can’t rely on this app in the way I used to.
- I’m honestly very disappointed after the update. Before, you could view 24 hours for free…I’ve had this app since the very beginning when it first rolled out and now to view more than 2-3 hours you have to pay. Which money isn’t the problem, it’s 99¢…it’s the principal. I hate it when beta testers and some of apps first users get left in the so called “dark”. Like, I’ve stuck with you through all the bugs since the beginning and now since your app is taking off this is how you’re gonna reward me ? Not cool in my opinion. Other than that, the app has been go to and very accurate. It has never let me down…until now.
This app is apparently no longer supported/updated on IOS. The developer even points you to a mobile specific site to use when you subscribe, thinking the app is the latest. The app is nice, but if he no longer is going to support/update it and instead point subscribers at his mobile site , he needs to remove it from the store. He’s simply using the outdated app to point users to a mobile site, which enhances his income since he no longer needs to maintain an IOS app.
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| Name | Price | Type |
|---|---|---|
| Value Subscription - Weekly | $0.49 | Weekly |
| Value Subscription - Monthly | $0.99 | Monthly |
| Hobbyist Subscription - Weekly | $1.99 | Weekly |
| Professional - Weekly | $3.49 | Weekly |
| Hobbyist - Monthly | $3.99 | Monthly |
| Professional - Monthly | $6.99 | Monthly |
| Value Subscription - Annual | $6.99 | Yearly |
| Elite Subscription - Weekly | $6.99 | Weekly |
| Hobbyist Subscription - Annual | $25.99 | Yearly |
| Professional - Annual | $49.99 | Yearly |