Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Myrtle · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why I need this app if I can get the same advice from chatGPT for free?
I was skeptical about fact checking wellness advice but then saw how much detail was provided by the app and how it was able to break down nuance I’m addicted to the personalization feature too. It already knows so much about me and I’m learning how much false advice I was following.
The app has a lot of glitches you can’t even get past the first screen to set to set it up on your phone and create an account. It just freezes there and once you put the code in you can’t get past the screen it keeps on freezing up. Requested support and that got frozen too.🤷♀️
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