Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Scott's Cheap Flights, Inc. DBA Going · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I discovered this app through a coworker, and it’s been perfect for us as frequent travelers in retirement. My husband prefers business class for long international flights, so I upgraded to the $199 elite membership to get premium fare notifications. The app itself works beautifully. My only negative, and why it’s not 5 star: I can’t add my husband to receive alerts. Since he does most of our planning, it would be a welcome feature if the elite membership let us both get notifications, instead of me sending him multiple screenshots for every notification. Overall, this is one of my favorite travel apps, but it could be a five-star app with this additional feature.
The app only is functional as a shopping tool. The app DOES NOT sync or pull in trips that were created on the Going website. When you add a trip on the web, it doesn’t appear in the app. The app relies only on what you set up within the app itself. And you can’t even do that unless you set up unwanted alerts. The Going Help Center clarifies this limitation under "Common Membership Issues." It confirms that while Premium and Elite members have exclusive access to My Trips via the mobile app, the feature is tied specifically to setting alerts. It doesn’t allow viewing or syncing previously created web trips. In other words, you paid your money. you have an account. You can’t use your account using tha App. Absolutely unsatisfactory. Deleting app as it is essentially non-functional for tracking my preferred trips.
I’ve only used the free trial but I’m pretty sure I’m just going to fully subscribe after this next trip. I already had a flight booked though southwest before finding this app, and during the free trial as I was exploring apps planning another trip, it alerted me that the price dropped on my previously booked flight! For a family of 4, that totaled $250 I was refunded by southwest! Super pumped - app is fantastic.
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