Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗GoDaddy Mobile LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So today I noticed there was an auction for a domain name that I needed, not a prospector, it’s a domain name that I’ve been wanting for years. So I signed up with GoDaddy auctions, paid the fee and downloaded this app to my new iPhone and my new iPad. I did a test bid to make sure everything worked properly. When the auction go down to three minutes I tried to submit a significantly higher bid than what was in there currently. The app was unresponsive and then would close to home screen, the way a lot of apps did back in 2009. For three minutes I tried to submit a bid with perfect Internet on my iPad and iPhone and it kept dropping to the home screen and closing the app on both devices. In fact the last five minutes of the auction no one was able to place a bid at all. I asked someone else who had made contact about that domain name and was also bidding on it, and they said they were unable to place any bids as well. There was only six people total involved in the auction, it’s not like there were thousands of people making a mad dash for it like when Apple releases a new product. I called customer support and they say there’s nothing they will do. So basically now I’m going to be stuck having to buy this domain name for thousands of dollars from whatever prospector picked it up. I never should’ve relied on a GoDaddy product.
Downloaded the app and signed into my GoDaddy domain investors account. Nothing but blank screens. No search or anything. Ok, so I have to sign in through a desktop browser* and watch/favorite some auctions. Lame requirement, but I did it. I re-launch the GoDaddy app, still nothing. I sign out of the app and log into the app a few days later. STILL nothing. Log back into the web site from a desktop and I can see my favorites, no problem. So what am I missing here? (BTW: The Domain investors desktop web site looks/works like it was developed by a high school intern doing a summer project [and should have been fired for it]. Terrible! *And I can't hit it from a mobile browser because safari/chrome quits trying saying "too many redirects." Probably won't extend this "Investors" service past this year.)
I honestly like the app and the ability to watch auctions I've already started bidding on but adding the ability to search through current auctions would really make this app a 100times better!
Make informed decisions about buying domains fast so you never miss another domain auction again. Buying domains is more than business transactions,...