Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tony Gentilcore · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not that it ever went away but I was becoming concerned that this app had entered the abandonverse. Thankfully that’s not happening with this new update. This continues to be a beautiful birding app. I highly recommend it.
This app is generally good, but I have two complaints. 1. I am nervous about looking at pictures of birds in this app because two different times I was looking at pictures of a bird and a picture of a dead bird with its head missing showed up in the list of photos. This is the main reason why I’m giving this app four stars instead of five. I sent an email to the developer complaining about this issue, but he never responded. 2. The list of birds that have been seen in the morning generally doesn’t show up until 11 a.m., so if I check the app at 8. a.m., and someone saw a bird at 7 a.m. that I might want to go see, I can’t go see the bird, because it doesn’t show up. This problem normally isn’t frustrating for me, but it gets frustrating when the bird is a rare one or an owl. Overall, I would recommend it, just make sure you don’t look at the pictures!
Used to work well, now locations do not appear, so it has lost much of its functionality. No hot spots, no links to locations where birds have been seen. I tried downloading again, but it still doesn’t work. Very disappointing.
Discover and identify birds around you, for free, anywhere in the world. • Find the best bird watching hotspots • List rare bird sightings in your...