Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eric Miller · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We’re moving to Naples, FL, in a couple months and this app is going to be a great help in figuring out things to do and see. On a side note...the description could use a little proofreading.
It doesn’t take long to figure out your app is for Naples, FL but you never state it in your description.
Welcome to Naples! Let this app be your guide in your hand... We have tried to give you as much info as possible without overloading you with too mu...