Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oh BiBi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Upon seeing an ad of this game I was heavily inclined to download and play. However, this games ads is nothing as this game plays. I was promised I would be saving whales by using my magnet to rid the oceans of this virtual game of its pollution. Instead of saving whales I sat, and played for 2 hours waiting in hopes of the whales. Spoiler alert for all, there are none. The only “whale” you ever see is maybe half the size of the ship, and looks to be more of a dolphin. At first, I was like “oh cool they really do have whales”, HOWEVER, you cannot even interact with this so called “whale”. This whole game plays like a knockoff monopoly go. This failed attempt at a cash grab by the creators leaves me in turmoil. All I wanted was to save whales, instead I am forced to collect some random pirate Lady’s lost treasure! I don’t care about gold, or chests, ship upgrades, or even the valuables. I wanted to save whales. I wanted to enjoy a simple low energy game where I could have fun going around saving the oceans from pollution. Reunite a baby and mama whale, but no. No, no, no, no, no! If you came here based off of the ads in hope and desperation to save the sea life. I, unfortunately, regret to inform you this game has deceived both you and I. Overall, I give this game a 1/5 stars over its lack of creativity and originality to a subject. It’s lack of whales and sea life saving. As well as, it’s deceitful tactics in order to achieve a larger audience. Do better.
It’s a great game and e idea is awesome. However this whole “pay to play” thing is ridiculous. I can get maybe 15 min of enjoyment then I’m out of energy so I can complete the “quests” or boss when I get to it. And I refuse to spend money on game like this.
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