Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Neil King · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is super awesome for people trying to talk to ghosts. It’s not 100% accurate, but what is, am I right? Uhh..most of the ghosts I’ve talked to seem to really like feet or want to harm me when I ask them to say feet…not like I ask them to say feet. Hah..right guys? Yeah, anyways, overall five stars! AND WHY ARE THERE ONLY THREE OTHER RATINGS…THIS IS SO FREAKY.. ahem..feet..
The easiest paranormal app to use. Powerful enough for experts or beginners. Simulates a radio but uses sensor data to generate the sound. Vocal soun...