Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ceska sporitelna, a.s. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The bank provides a browser interface that's unusable without the app. The app itself has security features so unintuitive as to make the app unusable as well. For example, to pay/transfer money the app requires me to authenticate myself multiple times and in different ways (biometrics and pin number), with no indication that one of the steps has not been completed, ever. At the same time, the bank sends statements to clients by email, with a ridiculously unsafe password: the client's year of birth.
It took a dozen tries to move money so i could go shopping. I have only limited time to buy groceries, and given the holiday weekend it is imperative to do it right now. The delays and glitches thus morning were very frustrating and anxiety-provoking
I love that CS is so current with technology! It is easy to use the George app and it is great to have George Klic combined in the same app.
Join 3 million users taking care of their finances with George The George app gives you a clear overview of your income, expenses, investments, and in...