Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EG RADIO DIGITAL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First off, the app plays an ad before it starts streaming music; that's fine. ...except, that the stream stops and will not resume itself any time the internet connection gets weak or switches over. For instance, every time I leave the WiFi of my home, it stops, I have to open the app back up, hit stop, hit play, and then listen to the ad again. This is especially annoying if I'm running or biking or if a favorite song is on (as you end up missing have of it as the ad plays again). Finally, every other app takes the hint that when I disconnect my Bluetooth headphones, I'm done listening to music, but this app just starts blasting out of the phone speaker - I've had that happen in an elevator as I arrive to work, among other places. Small things, but annoying enough that I'm sticking to the myriad other mucic apps and giving up on this one for now!
I can't live without it no more! If I had to choose only 1 App it will definitely be generations ! C'est d'la bombe!!
The best app for hip hop/rap ever!!!! Buy it! It's free!
Le meilleur de la radio Générations 88.2 sur ton iPhone. Retrouve gratuitement Générations FM et ses webradios en écoute 24h/24