Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Buy Up Index Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I learned about this app from Melinda Gates’ book and I think it’s such a great resource! I’ve been scanning products in my bathroom like crazy. It’s great because if a company is not gender fair, they tell you alternative products. So I won’t be buying Bautiste dry shampoo anymore...I’ll get the Herbal Essences version instead! So easy!
Gender Fair shows which companies and brands support women, so you can use your spending power for good. Some of your favorite brands may lack female...
| Name | Price | Type |
|---|---|---|
| Subscription Access (Annual) | $12.99 | Yearly |