Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hidden Gem Technologies, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So I actually really really like Gem!! I’ve been looking for an app that saves video information so I have it all in one place! I do have a few small suggestions that I think would increase the app’s downloads and functionality by a thousand percent The one thing I think could be improved is when you add (let’s say a video with book recommendations) and one of the books was already added to the app, the app shows if there’s duplicates and allows you to delete them/consolidate if you want to. I now have ten different spots where it says one book title and that’s kind of annoying. Also, if you want to delete one item the page shouldn’t put you all the way to the top of the page and make you have to scroll all the way back down to where you were. And different options to filter and search for specific titles in the sections! (Also, how do you change your email??? The ability to change and customize your page and information is kind of janky)
Gem transforms the way you save and organize your favorite discoveries from across the web. Whether you stumble upon a must-try restaurant in an Insta...