Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Florida · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the app that the university says is the best way for your student to stay safe, updates, call for help. And it won’t even load. We just spent an hour learning about all the things it does, how vital it is, and it won’t even load.
The university has used this app as a tech platform to punish instructors and see mistrust between instructors and their students. Utterly shameful
UF clearly disregards instructor safety in the face of very real COVID concerns
GATOR SAFE is the official safety app of University of Florida. The University of Florida Police Department has worked to develop a unique app that pr...