Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evangelical Lutheran Church in America · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like to read my hard copy when at home, but like to read by app copy when waiting in the car for my husband or granddaughter. The magazine itself has wonderful stories and very easy to read.
I love having Gather Magazine on my iPad. I am not "bothered" anymore while waiting for appointments, I read my Gather Magazine stories, and study my lesson for the month. Along with an online Bible on my iPad, I am all set for our WELCA Bible Study each month. Thanks so much.....
Connecting the app to your print subscription is very easy. I also love that you still get the print copy, so you can give it to a less-technically-inclined friend! This is literally a digital version of the print magazine, which means that the format is not ideal for a small screen such as a phone or iPod. (You have to zoom in and constantly move around on the page to read the articles.) I wouldn't want to have to read it ONLY on my phone. On a larger screen it's perfect, however, and it's easy to follow along with others who are using the print version. Last week I actually downloaded a past issue while I was leading Bible study, and was able to find what I was looking for without interrupting the discussion. Very handy with this year's study!
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