Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gates Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Doesn’t work on the lates MacOS - I think key buttons are hidden outside the window frame (when changing window size, fields and buttons go in and out). Developer should revisit the program
This works just like the desktop version, but is useful to have on mobile if you need to look at other documents on the computer but do not have a free screen. Overall, can help with productivity.
Gates Design Power Design Power Mobile is the next installment of Gates’ digital innovation toolkit, bringing the power of our Design Power desktop ap...