Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗杰 章 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game looks good, and you must have put hours into making this, but... The game is, incomplete, it looks and feels like it could have potential for being a good game. just needs to be improved that is all
Game looks cool so I'm going to download it
Not that the language barrier is a huge problem, but don't expect the game to have any English translations (or at least an easily-accessable language option). The gameplay is boring an repetitive, often placing your completely nameless hero against a trivial horde of the same unarmed asian man. The animations are lackluster. The graphics aren't anything special. The framerate is disgustingly bad (on a modern device, no less!). I'm sorry if you guys put a lot of effort into this pile of excrement, but it really is one of the crappiest fighting games I've ever played.
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