Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Guild of Master Craftsman Publications Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I find this to be a great complement to Fine Woodworking. It offers a certain British sensibility to the projects, and it shows great respect for the traditions and methods of classical woodworking. While it emphasizes hand work a little more than I might like, it always offers me something to learn in every issue. A must read.
I’ve been a long-time subscriber, and the latest update forces the user to agree to their new term and conditions policy. Fair enough if you want to purchase new content, but not accepting the terms locks the user out of all content that has been paid for. Customer support politely says sorry, but tough luck. Never before have I encountered such tactics from a magazine subscription.
The magazine, itself, is wonderful. I've subscribed to the print version for many years. This e-version has its problems, occasionally, in the area of loading an issue that you've never read before. I usually see the Pocketmags logo with the "downloading" message and the issue never downloads. Usually I come back to it later or use a slightly different sequence and then everything is fine. It is annoying, however, and should work better.
Furniture & Cabinet Making is the UK’s only magazine dedicated to the finer aspects of contemporary and classic woodwork. With an emphasis on quality,...