Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cliff Kohut · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Programming is great. I love having a program created for me that more or less is attenuated to my goals. It also switches up the workouts on 6 week cycles so even if you’re on the same program, you’ll be mixing it up enough to avoid plateau. That is the only reason it gets 2 stars. The app itself is horrible and infuriating. Every time it updates it somehow gets worse. It straight up will not load sometimes, workouts are logged arbitrarily and sometimes you’ll have no record of an exercise you’ve done dozens of times, it’s ridiculously clunky. This app drives me insane and I hate it and I may finally be motivated enough to find another app with comparable programming but a halfway useable app
The fitness programming is great. I did CrossFit for years but a recent job change with a massive schedule change I needed to change things and this is perfect. It has everything you need and great options and modifications for everything too, and clear directions. The app itself can be buggy and slow at times but overall for a first time launch I think it’s fine. It’s definitely better than the webpage version, having to bookmark a page and all that was such a nightmare imo.
Super frustrating app experience overall and it’s lacking user friendliness. I miss using the browser version, which was simple and easy to see your training day in one scroll. There are entirely too many clicks just to see the run down of each movement/section. When you click into your training day, you should see everything in detail right there. Keep it simple and reduce the number of clicks just to see information. If you don’t check off each completed set before you type in the next one, it messes up the order of your reps or weight. It did this multiple times. I dread using the app each training session and would love to see improvements.
This app is the home for all Functional Bodybuilding offerings, from PERSIST to FBB ebooks, you will find it all here!