Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Emre Yilmaz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Bugs welcomes you when you start the game it crashes and i won’t Even let me play
The game does need a lot of fixes because even if you hit the ball outside the court, you still get a point. The game doesn’t even teach you the rules and neither does it have settings. They should also change the controls because it gets boring only hitting the ball.
Eliminate all of your opponents and get victories!