Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Red River Broadcast Co., LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Questioning the use of space on my phone as it's rarely updated. Last I checked, it had been updated 1.5 weeks ago. Your competition updates daily and sometimes twice daily. Download the competition. This one doesn't seem worth the space.
I prefer to think that the apps' formatting is awful rather than assume the worst of the skills of the "reporters". App crashes all the time and updates are few and far between. And if all this wasn't enough, they've now implemented an absolutely disgusting ad flashing at the top and bottom of the screen with half-naked girls and skanky suggestions. I'm here for news, not nasty ads for prostitutes. Gross.
So far it's reasonable. Needs some work on the user interface and how it interacts with the user. Overall it has a good future.
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