Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Apps People Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Even in Perth, which seems to have the most vendors on board this app of any Australian city, it seems a majority of the vendors signed on don’t ever seem to use the app after the first week or two, or use it once a week at most. The items available are constantly dominated by a single chain bakery which is off-putting. Happy to set favourites for the few offerings I'm interested in but could be so much better.
I get notifications for food stores that interest me. As soon as I open the app I make my purchase and pick up at collection time. It’s so simple.
Long time lurker, first time purchaser. I’ve been a member of Foody bag since it’s infancy but just drooled over the food and marvelled at it’s concept. I bit the bullet and purchased for the first time. I was worried I would be disappointed but, my expectations were exceeded 10x over. 100% converted and you have my heart (and wallet). Saving food from landfill while filling bellies with quality food that is more often than not, out of my budget.
Discover Foody Bag – Your Solution to Affordable and Sustainable Eating! Ever wondered what happens to delicious, fresh food at the end of the day in...