Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alican Efe · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use apples, voiceover, adaptive technology, as I am a person with a visual disability, and the application is not at all accessible for individuals using voiceover. The buttons are not labeled, when you click on the buttons, they do not do anything at least audibly, the screen may change, but there is no change to the things voiceover is reading, definitely had high hopes for this application, but instead, I’ll be deleting it immediately as it is not at all accessible for me. Hopefully this is something that developers will address soon, and I may quite possibly purchase the app at that time.
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