Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Midwest Bancorporation, INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Several times in the past few months my app will not open! I need to transfer money to pay bills and can’t because my app won’t open!! I was told to update my app but it does not need updating!!!
I use this app daily and like that it’s very simple and user friendly. I’m disabled and struggle to get out to run errands sometimes and I appreciate that I very rarely need to visit the actual bank to do my business. Love being able to deposit checks online, transfer between accounts easily and check my balance 24/7.
The app does not look all that great on the iPad and it looks like 1st Midwest has now blocked the iPad and iPhone from using the regular website to check our balance. Please either re-enable the use of safari on the 1st midwest website, or update this app to look better on the iPad. Also could you make it able to remember usernames. Its kinda a pain logging in, especially if you have multiple accounts. Until then I am giving the app 3 stars
FMB Mobile Banking by First Midwest Bank of the Ozarks allows you to bank on the go. Check your balances, transfer money, pay bills, deposit checks, a...