Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗omer cetin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It has potential to be a good game I seen it off of an ad and downloaded it but I was disappointed because every time you slightly touch something you get knocked out and your not able to move and then you have to move super slow but the worst thing is when you hit on of the little camera things I don’t understand why the hell the character dives down into the water please remove that it doesn’t help and when he does go down sometimes he gets knocked out!?!
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