Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aryan Chaurasia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a “beginner,” I thought this was hard to understand when directions, questions, and explanations were all in the language I was attempting to learn. Once an exercise was completed, if I went back to do it again, it was the same questions. Also, for the exercises to place the words in order, you had to remove them all first, and then they were in the correct order already to add them back in. Overall, this app has potential, but is difficult to navigate (Mac version) and needs some fine tuning.
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