Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Plume Labs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Super slow to download data from device. On iPhone 5Se after you started it freezes the device which requires a hard reset. The device has a design problem in the docking station where the power connector is not connected and the device in the socket drain easily the battery. The app display stupid information for a just in house use. No major update in the data display, no option to have one single graph of the parameters with a longer history than the last 24 hours. I would say not recommended.
Faulty readings. GPS will only work if you select locations services “Always” so your battery is dead after a short day working. I spray hand sanitizer after touching crosswalk buttons - and that throws the sensors off for 45 minutes. And waking up on the morning... forget about checking the air through the night - you have to export and email the data to yourself just to see what the air quality was at 11pm while you were asleep. I appreciate what they want to do - but they are trying to jump to the finish line instead of growing this product organically, working with users to slowly develop something good and stable. I am sorry I ever found this app and wasted money on the sensor (which has never lit up since the day I started using it). What is the home button? It does absolutely nothing. A start up that will flop if this keeps up and you are left then with useless plastic junk.
I’ve been using the Flow for a couple days now and with it using my gps, Bluetooth and running in the background on my phone I’ve lost 35% of my battery life on my iPhone X using this app. They really should have put a gps in the device itself and a low power Bluetooth connection to maintain connection until you need to preform a full sync. I love he idea of knowing what the air quality is around me but not at the cost of charging my phone way more frequently. I would also like to add that the app needs a day,week,month and year view for your data. Hard to make choices about the air your in if you can’t view a historical visual layout of how things get worse or better though out the year. Maybe my walk to my coffee shop is better on the weekends than the weekdays... I will be returning this air quality monitor due to these issues.
!! -- You must have Flow, the personal air pollution sensor from Plume Labs, to use this app. For more information, please visit flow.plumelabs.com. -...