Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FlightSafety International · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After updating the app, it constantly freezes while trying to do online courses. This differences course I’m doing is supposed to take a hour. I’m on hour 3 and not even half way through. No longer able to access the app while not connected to Wi-Fi.
The FSI app was always great… being able to access the data while enroute. This was very important because when an issue arises during a flight, the ability to access aircraft documentation is extremely important. Unfortunately with the recent updates, access requires frequent logging in… which is impossible if airborne (on an airplane without WiFi). Today, while serving as a crew member, we had a failure of part of the pitch trim system. I initially was able to access the app, but when trying to view a subsequent document on the app to follow up with the failure, the FSI App locked me out (requiring login). This is extremely frustrating and makes the app useless.
You could previously access the app when off line (for example airborne) to read downloaded references. The current version no longer allows that. This gets extremely aggravating when trying to look something up while flying or other times where internet access is not available.
FlightSafety's mobile application provides you convenient access to information about your scheduled training events, detailed schedule information, t...