Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FLEX DC LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used Matt moosavian as an online coach to prepare for a marathon. He first conned me by saying his clients pay for 6 months. I wanted to do 3 months, but I wanted to commit to a solid 2025, so I paid for 6. He sent me a sub par training plan that included 48 days of workouts, that he did not explain at all. Ever since I sent the money for the plan, not one phone call or text was returned. Totally stonewalled with no reply. After the initial 48 workouts ended, he never sent any more running plans. Essentially I got less than 2 months worth of running plans when I paid for 6 months! Not only that, I was a month out from my marathon with my “coach” blowing me off. Use this review as a warning to not pay this person any of your hard earned money.
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