Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ZPLAY (HK) TECHNOLOGY CO., LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game would be better if you took 90% of the ads out of the game I get you have to have ads in the game, but when the players spending more time watching the ads and the airplane. here’s the other thing don’t come back and tell me that there’s a way to take out the ads. Oh yeah, that’s right yeah that’s a lot of money. I don’t have that kind of money. Your players do not have that kind of money not all your players so could you do that by taking 90% of the ads out for some of those players that cannot pay the $12 or whatever it is to take ads away permanently can’t do it.
It’s super Duper fun me and my friend play this game and it’s like the ad to tell you what’s gonna happen it’s like you gotta play the ad, but you’re actually play it instead of the add
Fun game but ads ads ads I can take the once and a while ad but the banner ad at the bottom come on
Use your net to catch as many fish as you can. Take your catch to the bay to sell it and upgrade your ship with the money you get. Enjoy this satisfyi...
| Name | Price | Type |
|---|---|---|
| Money Pack 5000 | $0.99 | One-time |
| 5 Tickets | $1.99 | One-time |
| Money Pack 20000 | $2.99 | One-time |
| Worker | $4.99 | One-time |
| 20 Tickets | $4.99 | One-time |
| Money Pack 50000 | $5.99 | One-time |
| Starter Pack | $6.99 | One-time |
| Starter Pack | $9.99 | One-time |
| 70 Tickets | $14.99 | One-time |