Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Florida Fish and Wildlife · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They no longer offer 3 day nonresident saltwater fishing licenses online. The app directs you to bait stores that do not sell licenses anymore. The state expects you to visit a DMV or other government establishment to receive your 3 day license. So Monday - Friday, 8am to 5pm which is ridiculous considering the majority of individuals are purchasing this for one or two time use on their vacation. Once you click annual license, the price states $49. Once you go to buy you must procure two other licenses as well even though they do not apply to you. As a consistent visitor to Florida this is an extremely frustrating update. It has not been this way the past several years. It is outrageous to charge $65 for someone to fish on the weekend just cause they can’t get to a government building on their vacation. While I purchased a license it is quite obvious that this update will only lead to more visitors illegally fishing. Hopefully this is corrected cause it seems extremely coordinated to put visiting fisherman in a bind which results in a more expensive license purchased for the state. (NO STARS)
This is great for license convenience!!! Most of the other functions work well and are very useful. However, the sunrise and sunset feature has a major flaw in my opinion. Please add a feature to allow us to choose a location for sunrise and sunset!!!! The problem is that you have to have your "Location Services" on to find out what time the sunrise or sunset is. Most of the time, I'm trying to find this information for another location!!!! I'm not hunting or fishing in my house or at work!!!! I'm going to travel to another part of the state and I need to know what time the sunrise is at THAT location!!!! Florida and Georgia use basically the same app, so hopefully a change to one would carry over to the other app. I live in Florida, but I'm going to Georgia tonight and I need to know what time the sunrise will be in north Georgia tomorrow!!!! Others may be flying in to South Florida for a fishing trip and want to know what time the sunrise and sunset will be...
Excellent app that I use, while fishing, for accessing licensing information and records, as well as tide and seas information. However, many features are not accessible when you are offshore, fishing, in an area without cellular coverage. So, when you're out in the reef, you do not have access to fish ID pictures from the linked fishing handbook, license information and size/quota information. These would be very convenient to have actually downloaded into a user's phone, for offshore retrieval. Additionally, the app would benefit greatly by having a fish identification library with large photos, rather than only relying on the small bitmaps in the linked regulation pamphlets...
The Florida Fish & Wildlife Conservation Commission is pleased to announce the release of a new, cutting edge iPhone app that will empower anglers and...