Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FCIS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After logging in with FaceID the app requires you to answer further security questions. Isn’t this redundant?
App was ok before but was missing a few key features. Now that they’ve added the biometrics for login and the summary for credit card transactions it’s almost perfect. Only thing you can’t do is transfer between your FCB accounts (if you have multiple).
I downloaded the app thinking I would be able to use it on the go if needed, but after putting my information in and logging in , the app totally froze, just stuck on the same screen forever, tried uninstalling it and reinstalling it again, then again the screen froze again after logging in, total dud, I am uninstalling again don’t make any sense keeping an app that doesn’t work, be more efficient first citizens, and don’t put up an app that malfunctions, not a good look for your establishment.
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