Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TouchPoint Software, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is just awful. I want to like it but it is so limited in its functionality. You can’t click on hardly anything without it taking you to the website which is also just an awful user interface. The whole platform is just flawed and you can’t even get any technical help or ask for support via an email link or contact form. I realize this is for church but we are paying for this terrible app & website through our tithes. Surely we can do better!
With the last podcast change it makes it difficult to listen. When your phone automatically closes to save battery it stops or if you close the screen to put it in your pocket, it stops. Wish it was the older version!
Our vision is to develop Jesus-followers, who become difference-makers, for a world of people, far from God.