Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Bank Chicago · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The original format of the app and its quirks were not my favorite, but they were beginning to grow on me. Post-update, it is the bane of my existence. Cards that were automatically available to pause in my account must now be added?? Not a very helpful feature to be surprised by if the card is already lost. Everything takes eons to load—the app must frequently be closed and reopened, as it has a tendency to freeze at login. The credit score screen has taken up residence where previously it was quite simple to view account balances, and it is endlessly irritating to watch the rainbow wheel rating my financial success mock me as it glitches to block my view of anything useful. Love the staff at this bank, but the app is deplorable.
I make a deposit on Saturday and it doesn’t up on line until Tuesday. Other banks I have used show a deposit immediately. And they show a copy of the check with the record of the deposit.
Easy to use. Complete. Fast
Personal & Business Use Take control of your finances—anytime, anywhere. The First Bank Chicago mobile app makes everyday banking simple, secure, and...