Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗California Governor's Office of Emergency Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good app to have with easy to use selections. Highly recommend
Not impressed at all with the app, the search function is somewhat of a pain, for example if I search "high rise" it shows no results, you must type "high-rise" and have the exact verbiage to produce results. That is the last thing you want on an emergency scene. The app also crashes intermittently when being used.
So far it's been very buggy and hard to find information. When I've done searches for specific things, either it's a long list or empty. Sometimes when I click on a search, it goes to main page. Even the main page has vague terms and hard to navigate (not laid out like paperback). Very hard to use and not worth the $$ however gave 2 stars because technically the information is there.
Providing crucial information to first responders since 1972, FIRESCOPE is proud to present the interactive 2022 Field Operations Guide ICS 420-1. A...