Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Norbert Frank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really nice with lots of customizable and very useful features! Suggestions to improve: Ability to duplicate a transaction, haptic feedback (just feels nice), ability to group payment methods (e.g., some payment methods are used for “Work”, some for personal, others for family etc) and total balances by grouped payment methods, and ability to maintain state for the previously set filters.
It’s a good app that lets me manage and track what I’m spending without putting constraints or judgement. One thing I’d like to see though is the ability to see the notes on the transactions from the menu screen so I can keep better track of what I spent on what
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