Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗APPLYFT · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a tech savvy man in his 30’s I can confidently tell you this was made for older generations that don’t know much about computers/apps/digital programs. The lessons are extremely basic but thankfully you can pick apart the various courses so throughout the 3 month subscription I had I watched as many videos as I could but would lose interest quickly since they mostly covered fundamental information. They teach you how to use any of the AI’s out there but you only have access to Chat & Gemini to work with through their subscription and it’s not even the full version of those AI’s anyway. There’s no opportunities/leads for any jobs through their program even if you completed the course. Worst of all their cancellation process is through email. There’s a button for cancellation on the app but it says to use the website when you click it . I use the website and it creates an email to send. Instead of immediately cancelling, they take their time and ask why just so I can go past my subscription date and get charged. Unreal how these new tech companies think they can screw over consumers and we won’t do anything about it. It’s way over priced for something that AI is running completely with little human supervision.
I’m only two lessons in, but I’m immediately starting to see a cognitive shift from “this is gonna take a lot of work to succeed” to “this may be easier than I thought, as it would seem simplicity is the key”. I know it will take some work regardless, but it’s interesting to think about where this could lead! I’m hoping to see these bite-sized building blocks become more immersive and effective as I go along-but for right now-the app seems to have an inviting, realistic approach for how to progress confidently without being overwhelming or intimidating, but there’s still a long road ahead. All in all, the platform seems to be informative and easy to understand. We’ll see what that’s like going forward! Hopefully this review was helpful. Thanks for the time, Chris P.
I like how fear is talked about as something specific, and something normal. And I like the idea of using fear to set you on a path of moving forward. Time management can be a big, insurmountable problem; I really like the idea of setting specific times for specific things, and having a strong focus on the purpose of each specific time period.
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