Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Malpa Games · iOS + Android
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Dec 23, 2025 to Jan 22, 2026 - US
Dec 23, 2025 to Jan 22, 2026 - US
| Date | Type | Rank | Category | Country |
|---|---|---|---|---|
| 1/1/2026 | TOP_FREE | #213 | 6014 | US |
| 1/1/2026 | TOP_FREE | #345 | game | US |
I really enjoy this game and the challenge of finding words that are forward, backward or zig-zagged. One problem is I have found a couple of words that I would consider to be acronyms. While some acronyms are now considered words after long-term use (like radar), I wouldn’t consider ASCII or NAFTA to be common, daily vocabulary. Makes the game trickier, often a last guess, but no less enjoyable.
Fun game but there was one ad that was NOT okay. It was an ad telling me I had "3 viruses on your phone" which is Spyware behavior because an ad can't tell if you have a virus. That 1 ad made the whole game sketchy for me because there's a lot of old people who play games like this and could get tricked into clicking. Especially when it doesn't give me a prompt to exit out making it so I have to click "proceed". if you get that ad, just hit the back button or close out of the app.
I was iffy about downloading a game because the goal they say are like pretty much impossible to me but then I’ll just decide just to play the games and I like it better that way that way that I’m not pushing myself to be on my phone 24 seven not gonna do it because you know seriously we become addicted to just not the game but to my phone itself
This is a great game. I love the difference of it compared to other word games. Ads are short unless you purposely watch one, but even those are fairly short. I feel this game really challenges your mind. I also like how every few levels you uncover a picture and there is a fact about the picture. Great game overall and I don't give 5 stars to many games, but I feel this one deserves it for sure.🌟🌟🌟🌟🌟
Levels are easy but the way the puzzle is designed isn't a word search traditional bored. The design is like a puzzle not word search! But sometimes the game wouldn't take in the word. Glitchy! Receiving coins was terrible as every coin goes into a piggie jar for players to spend money to play your game at harder levels! I would finish many broads and never get any reward! This was an big issue for me! as you have it set to make money! thanks to scrambly I made some without spending!!!
The interface, gameplay, graphics, the ability to save my progress to Apple ID, EVERYTHING the whole core mechanics of this game is incredible. It is so addicting watching my levels rise and my stats in my profile rack up stats! Matching and finding the words is very addicting and satisfying! Please keep this going forever with infinite levels and updates! The best game on the Apple Store that I have played in a long time!
Fillwords is an exciting word game with 2000+ levels! The goal of the game is to find words on the game board. Swipe your finger across the letters a...