Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Museum Victoria · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
this is wonderful. Great photos and information about the creatures of south Australia. Wish one of the U.S. museums would do a free field guide of North American animals...
I moved to a place were there is a lot of snakes and lizards, I wanted to make sure none of the ones I see around my house would be dangerous to my dog if he was in the back yard, or to me if I was taking a walk. But it turns out all the animals in this app are for Australia! But oh well still fun to look at :)
Wonderful high-quality nature photographs, good information and some great sound clips for many species.
The animals found in the south eastern Australian State of Victoria are unique and diverse. Detailed descriptions of animals and endangered species st...