Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oleg Sokolov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded this app it doesn’t do much more than play various notes which you can do with apps like GarageBand for no cost definitely not worth $13
More instructions may be needed. I’d like to give it a chance, but I don’t understand what I’m supposed to do and how.
...continuing the age-old tradition of learning to play the fiddle by ear, now you are able to do it even more efficiently thanks to this app! Learn...