Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Igor Sul · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
.. but the pricing is beyond good and evil.. when someone is determining a price for his work he should also consider the relevance of the app and what it would cost a user to use his phone when every app programmer would ask these prices. An iPhone would cost easy $200 per month and more which is fiction for most users. To see the fear greed index which is build in some crypto apps for free to ask $5 a month is unrealistic for me. Igor you can stay rich but I don’t make you rich.. bye bye If you ever make a decent purchase price I will step in your boat until then we will live in 2 universes.. good luck
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